The Whole Dog Journal – A Look Back and Into the Future
The Whole Dog Journal began in 1998 as a line extension of other subscriber-supported periodicals from Belvoir Media Group. Since 1972 Belvoir had polished the concept of advertising free journalism, and dogs seemed like an interesting fit.
Latest Blog
The “Magic” Skunk Formula is Science, Not Magic…
Decades ago, a chemist named Paul Krebaum (may his name be honored forever) cracked the chemical code of the stinky, sulfur-containing substances called “thiols” that are in the musk that skunks spray to defend themselves. Krebaum harnessed the power of oxidation, formulating a solution that changes the odorous thiols into odorless acids. He shared the recipe with a workplace friend who had been complaining about the smell of his cat, who had been skunked. Soon, other scientists heard about the formula and it went viral!